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in4: How UX secretly controls your choices (and wins customers)!
Ever wondered why a simple map change boosted London train rides by 400%? Or how a Tube strike forced commuters to discover better routes—permanently changing behavior for 20% of them? This isn't luck. It's choice architecture in action—where thoughtful design reshapes decisions and drives better outcomes for businesses. In our latest in4 video, @George dives into how smart design reshapes decisions—helping businesses boost renewals, cross-sells, and customer loyalty. Watch now to learn how to design for better decisions. Got a blue-sky idea you want to share in an in4 video? DM us—we’d love to hear from you!
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in4: This could change how you see AI forever!
For decades, the AI community has been split into two camps: the neats and the scruffies. The neats believe understanding how AI works is crucial—like physicists uncovering elegant equations (think E=MC²). The scruffies argue it’s enough that it works—just like we use our brains every day without fully understanding consciousness (or quantum mechanics!). With generative AI, we’re firmly in scruffy territory: we don’t fully understand how these models are trained or why they behave the way they do. But does that matter? Is it scary? Or is it just part of the journey toward something greater? So, what do you think? Watch the full video and share your thoughts below.
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in4: Amazon just proved you don’t need cars to dominate the automotive industry
Amazon’s launch of Amazon Autos has sent ripples of fear throughout the automotive world. The tech giant, with no history in the automotive sector, has no specific car to sell—but they’ve already got the attention of the industry. Why? Because they’re armed with an unmatched ability to deliver great customer experience, and that’s enough to disrupt an entire market.
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in4: Is AI smarter than us—or just better at guessing?
What is the Difference Between Human and AI Intelligence? As AI tools like ChatGPT continue to reshape the world, one key question arises: How does AI’s intelligence compare to our human cognition? In this insightful video, we explore the fascinating parallels—and critical differences—between large language models and the human mind.
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in4: Why your transformation partner’s pricing model might be sabotaging your success
After decades in digital transformation, one thing is crystal clear: The commercial structure between the brand and the transformation partner is critical to success. Many partnerships start with time-and-material models, which can lead to tension and misalignment. The fixed-price model that follows only adds more pressure, punishing learning and flexibility in the process. So, how do you ensure a win-win partnership? Enter value-based pricing. This innovative model shifts the focus from production costs to the value delivered—both to the brand and its customers. It fosters collaboration, aligns incentives, and ultimately leads to better outcomes.
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in4: Your brand is no longer yours—AI is calling the shots now
From static imagery decades ago to interactive digital experiences, branding has always evolved with technology. But now, with AI, we’re stepping into uncharted territory: decisioning—where AI’s ability to make decisions in line with your brand identity could be the ultimate game-changer. Imagine AI agents acting as brand ambassadors, making decisions as if your CEO themselves were making the decision of how to service and speak to customers. Or tools like Sitecore, training AI on branded content for tone consistency, and Salesforce, ensuring trust and safety in every interaction.
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Trending Insights
AI decisioning: Your brand’s new secret weapon
More than just technology, AI can become your ultimate brand ambassador, making real-time, intelligent decisions that stay true to your company’s identity and values.
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Pricing digital transformation: Are you paying for time or results?
Not all pricing models are created equal – learn why a value-based approach drives real results. The path to digital transformation is filled with opportunities
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What Middle Eastern Retailers Can Learn from Amazon
How aligning marketing and IT teams can accelerate innovation through continuous testing and learning. In 2011, Amazon deployed code every 11.6 seconds
Read MoreShaping the future, one disruptive idea at a time. Join the tribe
Because sometimes, 4 minutes is all it takes to spark a revolution. Sponsored by Horizontal Digital.
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